Cygnus Applied Research and the Foundation for Fraternal Excellence 2025 Alumni & Donor Survey

In 2020, the Zeta Beta Tau Foundation participated in the previous bi-decade Cygnus Applied Research Alumni & Donor Engagement Survey. This year, the Zeta Beta Tau Foundation is thrilled to participate again in the 2025 iteration of the research survey to learn more about brothers’ and supporters’ engagement, connectedness, and motivations for giving to the Zeta Beta Tau Foundation, and how our programming and communication meet their expectations, attitudes, and preferences.

Between now and June, survey invitations will go out to all living alumni brothers and supporters from the last five years via email from Cygnus Applied Research. In August, the Zeta Beta Tau Foundation will receive confidential, customized reports to advance understanding of what brothers care about most.

The Zeta Beta Tau Foundation will learn how brothers’ and supporters’ responses compare with national figures and peer fraternal foundations and receive tailored strategic guidance to support its mission.

With this information, the Zeta Beta Tau Foundation will be able to refine messaging to better raise and provide resources for the Fraternity and create more meaningful alumni experiences. Guidance from responses will also enable the Zeta Beta Tau Foundation to establish five-year performance benchmarks to measure progress and set ambitious goals.

Your participation in this research survey is critical. By sharing your attitudes, opinions, and expectations, you will help shape Zeta Beta Tau’s future. The more responses gathered will generate more accurate and actionable insights.

Please be on the lookout for survey invitation emails arriving in your inbox starting mid-May.